Edward Ducoin

Edward DuCoin is a professional speaker, race car driver and best selling author, who shares lessons learned in his very successful entrepreneurial career and on the race track with audiences worldwide.                    Etiquette that Builds Business RelationshipsWritten by Stefan Schultz, Marketing Director, ORPICAL Group First of all, what is etiquette? For the uninformed, 'etiquette' is not a word that means you have eaten a 'quette,' whatever that may be. The word is derived a bit from German but mostly from the French language, and, as many of our American English words, adapted for our use. Etiquette is a word that describes acceptable behavior, codes of conduct for use in ceremonial, ethical, and professional situations and relationships. Some would say that proper etiquette is the same as good manners. They would be partly correct. Definitions vary, but etiquette has to do with knowing what acceptable conventions of behavior and practice should apply in particular circumstances. Good manners are general guidelines put into practice. For instance, giving your wife or husband, child or parent a warm hug upon greeting them at a restaurant would almost always be both good manners and good etiquette. However, that same warm hug would not be good etiquette or good manners, were that warm hug given to someone not interested in meeting you at all.“Business relationships come down to having proper etiquette,” said Edward DuCoin, CEO of ORPICAL Group, during an interview. “In order to have a really great rapport with someone you are working with, they need to not only feel comfortable, but also a level of mutual respect.” In business, sometimes people fall prey to the erroneous mindset that merely functional roles are good enough. After all, the salesman works for the vice-president, doesn't he? The receptionist is paid for her time, and that should be enough, right? Wrong!Regardless what the functional relationships may be, employees, colleagues, prospects, customers, and competitors are still human beings. They have feelings, challenges, schedule pressures, hopes and fears, just like everyone else. Suppose you are the boss. Are your employees more likely to give extra effort to meet goals for the company when they feel as though you really care about them, or when they can't wait to find a different job? Of course, your employees will be more productive, efficient, and more highly motivated when they are confident that the boss actually cares about them.

Edward DuCoin launched Impact Marketing and he grew the small company into a thriving organization that was listed as one of the “500 Fastest Growing Companies” for three consecutive years by INC.